In 2011 Luca Larenza founded his homonymous brand of Menswear in Milan, thanks to his studies in Fashion Management and later to have gained his first work experience as a buyer for some retail multinationals.
Larenza was born in Caserta but is a globetrotter and experimentalist by vocation. After spending four years in Madrid and a long period in which he explores his passion for graffiti while traveling around Europe, in 2009 the designer chooses Milan- the international capital of prêt-à-porter - to carry out his professional project as a self-taught person.
From the very beginning, his fashion is characterized, by a personal vision of the Men’s wardrobe key pieces. An uninhibited elegance that roots the designer in his italian heritage enriched by the choice of excellent quality raw materials.
The designer expresses a successful aesthetic, confirmed by various collaborations with international luxury brands. A wearable collection that could be traced back to the use of colour, which refers to his past as a street artist.
Luca Larenza uses only Made in Italy yarns inspired by contemporary streetwear, which are declined in unusual colours and that have become the hallmark of his brand, especially when they are made to dialogue with impeccable other textile materials.
His outfits, and in particular knitwear and outerwear, best express Larenza's in-depth chromatic study, which offers a strongly contemporary wardrobe that apparently easily mixes innovation and tradition.
Press, buyers and final clients immediately decree the success of the new label which in 2011 was included among the finalists of the Who's on next? Uomo, the scouting project promoted by Altaroma and Vogue Italia. In 2015, the brand made its debut at the Milan Men's Fashion Week and in 2016, it was selected for the final of the prestigious International Woolmark Prize.